In 2006 the group of specialists in the region of tourism the solution about the beginning of the new tourist project, represented within the framework of the initiative “of the ideas of enterprise”, under the aegis of the municipal government of Florence. Participation in the competition completes by obtaining Grant, because of whom, in August 2001 the company begins its existence in the legendary office in street Segantini. 

Never  too much works in the region of services, namely: it develops the thoroughly thought-out tourist packets, uniting profound knowledge in the region of geography and history with the sensitive attention to the changes and the development in the regions of the culture, which surrounds media, delicatessen and other. In the course of several years the key product of company was in Tuscany. 

Never  Too  Much  both the most famous cities and the resorts of region and small Tuscany, famous coast and the widest spectrum of thermal zones. Gradually, company begins successfully to compete with leading tour operator and in other regions of Italy, those that were selected on the basis of the standards the qualities and being based on the aesthetical and cultural aspects. 

From the very beginning its existence company concentrated its attention in the Russian market, which in the last decade became leader on the world tourist market.